fowlstone was engaged by a leading mobile commerce operator in China to reignite momentum after a protracted period during which the company had disengaged with Australian media and the investment community. fowlstone had mounted a highly successful public relations campaign for the IPO two years earlier which had generated a high public profile for the company in support of its successful IPO.
fowlstone devised a campaign to re-engage with media and investors based on key milestones in the business. Part of the campaign entailed organising roadshows in Sydney and Melbourne around regular visits by the CEO, who was based in China. fowlstone developed creative media angles that focused on the hybrid themes in the business around e-commerce, financial technology and marketing, pitching them successfully to key financial journalists and generating important media momentum.
The campaign significantly enhanced the company’s media presence and shareholder understanding of the business, resulting in increased investor interest in the company.
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