Issues management project for a high-profile retailer

The challenge:

Our client, one of Australia’s largest franchise owners, faced an emerging media campaign engineered by a group of employees.

This occurred against the backdrop of a comparable major national issue which threatened to rapidly escalate the situation to the national stage.

fowlstone’s approach:

Our approach was to quarantine the issue to a single brand and geographic location, and thereby position it as an isolated event. We also worked to demonstrate the significant decisive actions taken by the management to resolve outstanding issues. fowlstone highlighted the significant enhancements to the company’s compliance regime to reiterate the lesson learned.

The results:

The execution of the strategy was successful in stemming the spread of the issue and in quarantining it.

The media and other communications activity successfully minimised the reputational damage to the broader group and ensured that the ongoing business was not negatively impacted.